Skip to main content.

About Variety - the Children's Charity

Variety - the Children's Charity is a nonprofit organization dedicated to improving the lives of children in Iowa who are underprivileged, at-risk, critically ill or living with special needs. Variety makes a better future for our community by connecting people who care to programs that enable children to reach their full potential. Read our Community Impact Piece to learn more about Variety's work. 

Our Programs

  • Grants – Granting funds to children's organizations throughout Iowa on an annual basis. 
  • Mobility – Awarding traditional bikes and specialized mobility equipment to children. 
  • Variety Vans – Providing children's organizations with vans to assist with programming needs.
  • Variety Star Playgrounds – Building inclusive playgrounds in Iowa communities for children of all abilities to enjoy. 
  • The Compassion Fund – Fulfilling the immediate needs of families with children who are critically ill. 

About the Variety Telethon 

Since 1975, Iowans have joined together to contribute their time, talent and hearts to the annual Variety Telethon. In a traditional year, the Variety Telethon is an entertainment showcase in which local, national and international personalities perform to support the children of Iowa. Working alongside the Telethon cast, thousands of volunteers and VIP's (Very Important Persons) take pledges over the phone and solicit donations from family and friends. Since the inception of the Variety Telethon in 1975, Variety - the Children's Charity has raised more than $119 million to support the children of Iowa. 

The Variety Telethon is the foundation that Variety - the Children's Charity was built upon and is the highlight of each year. In a traditional year, a line-up of local and international celebrities appear on-air, along with thousands of individual and corporate volunteers and donors who pledge their ongoing time and support to Iowa's children. The Telethon also highlights the many ways Variety helps children and organizations that benefit from local support. 


While the 47th Annual Variety Telethon may not happen in this traditional sense, the show must still go on! Variety and thousands of wonderful volunteers are still raising money for the children of Iowa, concluding March 7.



How can I get started? 

To register for this event, click the Register Now! button to get started. Once you are registered, you will have your own personal fundraising page to help you with your fundraising efforts as well as to track your progress. 

To donate to this event, click the Donate to this Event button, or search for a participant in the search box in the upper right-hand corner of your screen. Thank you for helping us improve kids' lives this year!